Why are my iPhone photos HEIC?
Since iOS 11, iPhones have saved photos as HEIC by default. It is a genuinely better format: roughly half the file size of a JPG at the same visual quality, with support for 16-bit colour and transparency. Apple switched because it saves an enormous amount of storage across a billion devices.
The problem is everywhere else. Windows needs a codec extension to show HEIC thumbnails, plenty of Android phones cannot open the files at all, and a long tail of web forms, printing services, CMS uploaders and older desktop software simply reject them. That is usually the moment people go looking for a converter.
What does this converter actually do?
HEIC stores its image data using HEVC compression. The converter decodes that data back to raw pixels, then re-encodes those pixels as a JPG.
Both steps run inside your browser as WebAssembly. The file is read from disk into memory, transformed, and handed back to you as a download. It never touches a network connection — which you can watch on the Uploaded readout under each result. That number is measured live from the page’s own outbound requests, not simply printed as a reassurance.
Which quality setting should I use?
- Uploading to a web form or emailing — the default of 82 is right. Small, and indistinguishable from the original on screen.
- Printing or archiving — use 95 or above, or convert to PNG for a lossless copy.
- Squeezing under an upload limit — drop toward 60 and watch the Smaller by readout until the size fits.
Every change re-runs the conversion from your original file, so you can move the slider as many times as you like without compounding quality loss.
Is JPG the right target, or should I pick something else?
JPG is the right answer when compatibility is the goal — it is the one image format that every piece of software written in the last thirty years can open.
If the destination is a website you control, WebP is a better choice: our measurements show WebP landing around 40% smaller than JPG at comparable quality, and it is supported by every current browser. If you need a lossless copy for editing or archiving, PNG will do it, at a substantially larger file size.